32°N, enterprise UX consultancy

    Terms of Service

    These Terms of Service ("Terms of Service") have been drafted in accordance with applicable laws and regulations for digital service providers.

    About Us

    The domain name https://thirtytwonorth.com (hereinafter referred to as "Website") is owned and managed by Thirty Two North ("32°N"), a UX design and digital product consulting company having its business operations in [Business Address] (hereinafter referred to as "Company").

    The Company is a digital product intelligence consultancy specializing in UX design for ambitious teams. The Company designs modern user experiences for complex, regulated industries including healthcare, fintech, and logistics, utilizing AI-accelerated methodologies guided by senior design expertise.

    Terms of Service

    ACCESSING, BROWSING OR OTHERWISE USING THE WEBSITE INDICATES YOUR ACCEPTANCE TO ALL THE TERMS AND CONDITIONS HEREIN. PLEASE READ THESE TERMS OF SERVICE CAREFULLY BEFORE PROCEEDING. IF YOU DO NOT AGREE WITH THE SAME, PLEASE DO NOT USE THIS WEBSITE.

    For the purpose of these Terms of Service, wherever the context so requires "You" or "User" or "Client" shall mean any natural or legal person who visits our Website, either just for the purpose of browsing the Website or engages to purchase our services. The term "We", "Us", "Our" shall mean Company.

    Eligibility to Use

    By agreeing to these Terms of Service, you represent that you are persons who can form legally binding contracts under applicable law. Persons who are "incompetent to contract" including minors, un-discharged insolvents etc. are not eligible to use the Website.

    Privacy and Information Protection

    Please review our Privacy Policy, which also governs your visit to this Website, to understand our internal policies and practices. The personal information/data provided to us by you during the course of usage of https://thirtytwonorth.com/ will be treated as strictly confidential and in accordance with the Privacy Policy and applicable laws and regulations.

    Project Confidentiality: All project-related information, business strategies, user research data, and proprietary information shared with us during the course of providing UX design and consulting services will be treated with the highest level of confidentiality and in accordance with our professional service agreements.

    Description of Services

    Company provides UX design and digital product consulting services including but not limited to:

    • User experience (UX) design and research
    • User interface (UI) design and prototyping
    • Design system development and implementation
    • Digital product strategy and consulting
    • Rapid prototyping and user testing
    • AI-accelerated design solutions
    • Design audits and assessments through our Wevot platform

    Service Delivery: Services are provided by experienced designers and consultants using modern methodologies including AI-assisted tools while maintaining human oversight and professional judgment. Specific deliverables, timelines, and project scope are outlined in individual service agreements.

    Charges for Using the Website

    Company does not charge any fee for browsing the Website. However, our UX design and consulting services are provided on a project basis with fees outlined in individual proposals and service agreements. Company reserves the right to change its service pricing from time to time.

    Payment Terms: Standard payment terms are 50% upon project commencement and 50% upon completion, unless otherwise specified in the service agreement. Late payments may incur interest charges as specified in individual agreements.

    Rights of Use

    Company grants you limited rights to access and make personal use of this Website, but not to download (other than page caching) or modify it, or any portion of it. These rights do not include any commercial use of this Website or its contents; any collection and use of any content, descriptions, or case studies; any derivative use of this Website or its contents.

    Intellectual Property in Services: Upon full payment for services, clients receive ownership rights to final deliverables as specified in the service agreement. We retain rights to our methodologies, processes, and tools. Portfolio usage rights and case study permissions are addressed in individual service agreements.

    Client Responsibilities

    When engaging our services, clients agree to:

    • Provide accurate and complete project requirements and information
    • Grant timely access to necessary personnel, systems, and resources
    • Respond promptly to requests for feedback and approvals
    • Respect project timelines and milestone schedules
    • Ensure all provided content does not infringe on third-party rights
    • Comply with all applicable laws in the use of our deliverables

    AI Tools and Technology

    We utilize AI tools including Claude and other platforms to enhance our design process and deliver superior results. By engaging our services, you acknowledge and consent to:

    • The use of AI tools in the delivery of services with appropriate data protection measures
    • Human oversight and professional judgment in all AI-assisted work
    • Confidentiality protections for any data processed through AI platforms
    • Our commitment to using AI responsibly and ethically

    Disclaimer of Warranties and Liabilities

    We expressly disclaim any warranties or representations (express or implied) in respect of quality, suitability, accuracy, reliability, completeness, timeliness, performance, safety, merchantability, fitness for a particular purpose, or legality of the services or content on the Website.

    Service Limitations: While we strive for excellence in our UX design services, we cannot guarantee specific business outcomes, user adoption rates, or commercial success of projects. Our services are provided based on best practices and professional expertise available at the time of delivery.

    Limitation of Liability

    TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY FOR ANY CLAIMS ARISING FROM OUR SERVICES SHALL NOT EXCEED THE TOTAL AMOUNT PAID BY THE CLIENT FOR THE SPECIFIC PROJECT GIVING RISE TO THE CLAIM.

    We shall not be liable for:

    • Indirect, incidental, or consequential damages
    • Loss of profits, revenue, or business opportunities
    • Loss of data or information
    • Costs of procurement of substitute services

    Communications

    When you visit https://thirtytwonorth.com or send e-mails to us through our contact form, you are communicating with us electronically. We may communicate with you by e-mail, phone call, project management platforms, or by updating our Website or by any other mode of communication.

    Termination

    Either party may terminate a service engagement with written notice as specified in the individual service agreement. Upon termination:

    • Client pays for work completed to date
    • We deliver completed work products as specified
    • Both parties return confidential information
    • Intellectual property rights transfer as agreed

    Contact Information

    This Website is owned and operated by Thirty Two North. If you have any questions, issues, or complaints regarding any of our services or these Terms, please contact skipthesmalltalk@thirtytwonorth.com or write to us at Thirty Two North, Manali, Himachal Pradesh, India.

    These Terms of Service were last updated on January 1, 2025.

    AI-led discovery intake

    Our AI FOR YOU page offers a complimentary intake conversation with a custom-built AI agent. This section describes what that intake is and is not.

    Nature of the intake

    The intake is a voluntary conversation designed to help us understand your situation and propose a plan. It does not create any contractual relationship, professional relationship, advisory relationship, or obligation between you and Thirty Two North. No engagement begins until we have both signed a separate written engagement agreement.

    No promise of engagement or pricing

    Completing the intake does not obligate us to engage with you, and does not obligate you to engage with us. The plan and quote we send you after the intake is an offer we may choose to make. We may decline to propose a plan for any reason. You may accept or decline any plan we propose.

    Your obligations

    By participating in the intake, you warrant that:

    • You are authorized to share the information you share with us.
    • You will not share information that belongs to a third party and is confidential to that third party.
    • You will not share protected health information, government identifiers, financial account numbers, passwords, access credentials, or other sensitive personal data.
    • You will not share information that is subject to a non-disclosure agreement with a third party in a way that violates that agreement.

    We provide guidance in the "How to share without oversharing" prompt before you begin. We recommend you read it.

    Our obligations

    We will process your intake content only for the purpose of generating your plan, according to our Privacy Policy. We will destroy your raw audio and transcript within 48 hours of your conversation ending. We will not share your intake with third parties beyond the processors listed in our Privacy Policy.

    Liability limitations

    The intake is provided "as is" and "as available." Thirty Two North makes no warranty, express or implied, that the plan generated will achieve any specific outcome, be suitable for your particular situation, or be free of errors or omissions.

    To the fullest extent permitted by applicable law, our maximum aggregate liability arising from or related to the intake is limited to the greater of the amount you have paid us for the intake or one hundred United States dollars. Since the intake is complimentary, the amount you have paid us is zero.

    Indemnity

    You agree to indemnify, defend, and hold harmless Thirty Two North, its principals, employees, and contractors from any claim, demand, or liability by a third party arising from information you shared during the intake that you were not authorized to share, or that violated a confidentiality obligation you owed to that third party.

    No professional or fiduciary relationship

    The intake does not establish a professional, fiduciary, advisory, or agency relationship between you and Thirty Two North. Any observations or recommendations contained in the plan we send are provided for your consideration only and should not be acted upon without appropriate review by your own qualified advisors.

    Governing law and jurisdiction

    These terms are governed by the laws of India. Disputes arising from the intake are subject to the exclusive jurisdiction of the courts of Pune, India, unless applicable consumer protection law of your jurisdiction requires otherwise.

    Changes to these terms

    We may revise these terms at any time. The revised terms apply to intakes conducted after the revision date. We recommend checking this section of the Terms of Service before each intake if you want to confirm the terms in effect.