Insights
Enterprise products that work in demos fail in production. The reasons are almost never what the team thinks they are.
Newsletter series, standalone articles, and specific findings from Kshitij Kaushik, founder of Thirty Two North.
The AI Integration Reality
The AI Trust Paradox
Why users reject AI interfaces they'd otherwise trust. Kshitij Kaushik on trust architecture for enterprise AI adoption.
ReadEdition 02Reasoning Transparency
What 'show your work' actually means in enterprise AI. Progressive disclosure for healthcare IT, fintech, and enterprise SaaS.
ReadEdition 03The Override Problem
Why giving clinicians an override button doesn't solve AI trust. Designing for human-AI disagreement in enterprise software.
ReadEdition 04The User Who Doesn't Exist
56% of CEOs getting nothing from AI. The real reason: your persona doesn't exist in production.
ReadEdition 05The Surface Phase
What to find before you build anything: why 95% of AI pilots fail and the brief is never the real brief.
ReadEdition 06· Series FinaleBefore You Ship Your AI Agent
A pre-deployment audit for enterprise teams building agentic AI. 11 checks, a scoring system, and the pattern connecting advisory AI failures to agentic ones.
ReadShape what comes next
Tell us what landed, what stuck, and what the next series should tackle.
Take the surveyThe next series starts late April.
Edition 6 closed with a question: what happens when AI acts instead of advises, and the design methodology doesn't change?
The next series picks up from there. The topic is decided by the readers.
Results announced when the series launches.
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Your Internal Product Team Is Probably Failing You
12 min readAgentic AI Interface Design: A Strategic Guide for Product Leaders
6 min readBeyond User-Centered Design: Building for Business-Critical Contexts
10 min readWhy Enterprise AI Interfaces Fail: Lessons from 95% Project Failure Rate
7 min readBeyond Wireframe Generation: How AI Becomes a Strategic Partner in Domain-Specific UX
5 min readWhy Complex Products Need More Than Smart Tools
The Adoption Problem
Six editions exploring why enterprise products fail in production. Specific patterns from healthcare IT, fintech, and enterprise SaaS.
Worth following if enterprise adoption matters to you
New editions every few weeks. One pattern. One finding. No fluff. Just what we're seeing across 200+ products.
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