32°N — Enterprise UX Design for Complex Apps

Pattern recognition from 200+ enterprise products. Healthcare, fintech & logistics UX in weeks, not quarters. Founded by Kshitij Kaushik, 6× iF Design Award winner.

Enterprise UX Consultancy for Complex B2B Products

We design enterprise UX for Healthcare IT, Fintech, Enterprise SaaS, and Logistics. 200+ products shipped. Results: 11% → 68% adoption. 78 min → 8 min workflows. 4 months vs 18 typical.

Services

• How We Work — Legacy Platform Modernization, Design Partnership, New Product Builds
• Healthcare IT UX Specialists — Clinical Workflows, EHR Modernization, Healthcare AI
• Strategic UX Advisory — Pattern Recognition for Critical Decisions ($8,500/mo)
• Project Cost Calculator — Instant Estimates for Enterprise UX Projects
• Request Our Capability Deck

Case Studies

• The Agentic EMR Experiment — Voice-first clinical workflows reimagining electronic medical records with AI
• 340B Compliance Intelligence — Agentic AI module for proactive compliance across pharmacy networks
• Clinical Decision Support System — Building physician trust in diagnostic AI (11% → 68% adoption)
• Caregiver Platform — Discovering the invisible user, transforming patient engagement from 12% to 68%
• AI Document Intelligence — Enterprise invoice processing with smart automation

Why 32°N

Enterprise products that work in demos fail in production. The reasons are almost never what the team thinks. We've seen this pattern across 200+ products — sticky notes on monitors, printed checklists taped to screens, shadow spreadsheets replacing million-dollar tools. Pattern recognition beats starting from scratch.

Industries We Serve

Healthcare IT (EHR/EMR, CDSS, Telehealth, Care Coordination) · Fintech & Financial Services · Enterprise SaaS · Logistics & Supply Chain

The Adoption Problem — Newsletter

Two years. Multiple series. One throughline: Enterprise products that work in demos fail in production. Current series: The AI Integration Reality.

• No. 01 — The AI Trust Paradox: Why users reject AI interfaces they'd otherwise trust
• No. 02 — Reasoning Transparency: What "show your work" actually means in enterprise AI
• No. 03 — Coming Soon: Trust architecture patterns that work in production

Contact

Email: skipthesmalltalk@thirtytwonorth.com

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